Hitoki was cofounded by two Vietnamese-American brothers from South Georgia, Jack & Joe.

In 2016, Joe was looking for a way to help his family take care of their dad’s medical bills. Joe felt as though he needed to do something with his life to create a platform that produces an impact in its own way. After traveling to Asia and learning the struggles of life, the brothers wanted to find a way to be a part of change. The first thing they needed to do was to develop a startup that could fund their dream. Joe wanted to do it in a way that he could enjoy so he took this saying to heart. If you do something you love, you’ll never work a day in your life.

Cannabis was source of joy and laughter since their teenage years, and it resonated deeply with them. As they matured, they recognized the plants of medical and commercial potential of a plant that was misjudged and embarked on an adventure that felt relatable to many others.

They decided to get into the cannabis industry and also built on childhood fascinations with laser pointers. Combining their passion for cannabis with innovative technology, they created a unique smoking experience that delivers unparalleled, cleanliness and potency. Hitoki uses education, wisdom and knowledge as crucial tools in combating ignorance and fostering personal growth. Through his own experience he knows that if he knew better, he would have done better.

The two brothers are dedicated to making a positive impact in youth education, guided by their belief that knowledge empowers better choices and much of the world's strife arises from ignorance. Their vision is to empower individuals to take charge of their lives and communities, recognizing that those within a community have the deepest understanding of its issues and are best equipped to solve them. Hitoki is actively seeking the right cause or creating their own to bring quality education to the youth.

Here at Hitoki, we understand the value of transformative impact of knowledge and seek to empower individuals to take control of their lives.