Hitoki was cofounded by two Vietnamese-American brothers from South Georgia, Jack & Joe.

The two brothers are dedicated to making a positive impact in youth education, guided by their belief that knowledge empowers better choices and much of the world's strife arises from ignorance.

Their vision is to empower individuals to take charge of their lives and communities, recognizing that those within a community have the deepest understanding of its issues and are best equipped to solve them.